Paradise Coast Artificial Reef Project

Tower LifeA Recreational Ecosystem with Economic Impact Growing Forever

One of the largest Artificial Reef projects in the Western Hemisphere is well underway. This massive project started with a vision, just three years ago, when longtime angler and local attorney, Peter Flood, joined forces with the Economic Task Force (ERTF) Chair, Diane Flagg, and members of the community to develop a ‘state of the art’ Artificial Reef Project to boost the local ecosystem and promote economic growth.

The first of thirty-six 500-ton reefs was constructed in the Gulf waters of Collier County in January 2015. By October 2015, all thirty-six 500-ton reefs had been deployed.

Utilizing a formula developed in a 2011 Florida Sea Grant study issued by the University of Florida, the ERTF business plan projected an annual level of economic return of $30 million upon the reefs reaching ‘maturity.’ The strategic plan considered the related business impact of the reefs. Boating, diving, incremental hotel accommodations – all would be positively impacted by the reef project and provide a significant boost to local tourism.

To ensure that the technical expertise was secured to support a project of this magnitude, the quintessential expert was contacted. ‘Dr. Reef’, that is. Dr. Heyward Matthews, the father of artificial reef development for more than 40 years, volunteered as a critical partner for the project. Dr. Matthews stressed the importance of creating habitat for marine life. Approximately 200 fish species, Atlantic Loggerhead, Green, and Kemp’s Ridley sea turtles have been documented in the ten thousand islands; located between Marco Island and Everglades City. Much of the islands sea grass beds and mangrove bottoms serve as vital nursery areas to this marine life. As they migrate from the ten thousand islands, the artificial reefs will serve as a vital habitat.

The mission from the beginning was to build a world class artificial reef system without the use of taxpayer funds. The ERTF engaged the support of the City of Marco Island, the City of Naples, and Collier County – and these public agencies all successfully applied for a Gulf Seafood and Tourism Promotional Fund grant from British Petroleum (BP). Private donor funding, to couple with the monies secured from BP, was made possible through an agreement with the Community Foundation of Collier County.



Less than one week from the Artificial Reef deployment ceremonies on our gulf waters, Community Foundation of Collier County received a commitment of $100,000 from the Wasmer Family for the naming of the first of six legacy reefs; ‘Wasmer Reef’.  “Following an introduction by Representative Kathleen Passidomo, Diane Flagg outlined an opportunity to significantly improve the ecology of our coastal waters and enhance our economy,” stated Martin Wasmer. “This project is a great fit for our long-term endowment history in Naples.”

In early March, Harold Foote donated $100,000. for the second legacy reef; the ‘Foote Family Reef’. Mr. Foote is a generous supporter of ecological projects with a favorable cost ratio.

Former Ambassador Francis Rooney secured the third legacy reef in July 2015, ‘Rooney Reef’, with his donation of $100,000.

In January 2016, Richard Talford donated the fourth legacy reef; ‘TOD SIROD Reef.’ ” The reef project will add value to our wonderful community and for me it’s a rewarding way of giving something back that will mean so much to many others,” stated Talford.

‘Jackson’s Fish Camp Memorial Reef’ became the fifth legacy reef donation in April 2016. One of the first fish camps in Naples history, Jackson’s Fish Camp, established in 1949, later became known as Jackson’s Gateway Harbor. It was located just east of Gordon Pass; where Windstar is currently located. The descendants of the owners of Jackson’s Fish Camp have donated the reef in memory of their mother and grandmother.

With their donations, the Wasmer Family, Harold Foote, Francis and Kathleen Rooney, Richard Talford, and the descendants of Jackson’s Fish Camp owners have the satisfaction of knowing their contributions will forever stand as a valuable legacy to our community. The reef names and locations will be placed on nautical charts worldwide…in perpetuity.

The movies Superman-Man of Steel, Titanic, James Bond 007…what do these have in common with the Artificial Reef Project? The marine director of these films and professionals of Pure Image Productions have joined Collier County to produce a documentary movie; Paradise Reef- The World is Watching. The distribution of this documentary movie has been secured through the Public Broadcasting Service (PBS). The documentary explores the history of Collier County’s coastal waters and the ongoing strife for balance and maintenance between a growing population and Southwest Florida’s natural, sensitive environment. It will dive deep into the realities of the Deep Water Horizon incident, a wake-up call to coastal communities dependent on Gulf waters for their livelihood. Tragedy turns to triumph as the community collaborates to create the Artificial Reef Project to ensure that future generations will enjoy the vital gift of the Gulf waters of Collier County. Through compelling visuals and interviews, the documentary movie will capture the creation of the reef system and the creation of new life in the Gulf waters.  Click here to watch the intro video.

How Can I Contribute?

Mail a check payable to Community Foundation of Collier County, 1110 Pine Ridge Road, Suite 200, Naples, FL 34108.  Enter Artificial Reef on the memo line.

  • The Legacy Reef – limited to six; one available – $100,000.
  • Artificial Reef Module – $2,500 – The artificial reef modules are constructed with limestone rock and create a feeding and shelter habitat for fish and marine life.
  • Friends of the Reef – $25 to $2,500 – Your donation contributes to improving our ecosystem and strengthening the economy of our community.

Give Online:

Credit card transactions carry a fee; this will be deducted from your gift and net proceeds will be added to the fund. Your tax deduction will be the gross amount.

 Mail a Check: Community Foundation of Collier County, 1110 Pine Ridge Road, Suite 200, Naples, FL 34108. Make checks payable to Community Foundation of Collier County and enter “Artificial Reef Fund” in the memo line.


Reef Locations

Reef Name Location Date deployed GPS coordinates
Wasmer Reef 10 nautical miles from Gordon Pass 1/9/2015 26.01.959N    81.58.527W
1/14/2015 26.01.965N      81.58.533W
1/21/2015 26.01.863N   81.58.445W
1/30/2015 26:01.973N   81:58.557W
2/4/2015 26:01.912N   81:58.601W
2/10/2015 26:01.920N     81:58.540W
Foote Family Reef 17 nautical miles from Gordon Pass 2/15/2015 26:01.250N   82:06.548W
2/23/2015 26:01.283N    82:06.597W
2/25/2015 26:01.322N   82:06.494W
3/2/2015 26:01.205N   82:06.586W
3/8/2015 26:01.188N   82:06.489W
9/13/2015 26:01252N   82:06.468W
TOD SIROD Reef 13.5 nautical miles from Gordon Pass 3/13/2015 26:07.798N   82:02.310W
3/18/2015 26:07.824N  82:02.355W
3/22/2015 26:07.825N   82:02.265W
3/26/2015 26:07.795N       82:02.348W
4/3/2015 26:07.771N   82:02.290W
4/7/2015 26:07.780N  82:02.343W
10/7/2015 26:07.741N  82:02.298W
Jackson’s Fish Camp Memorial Reef 14 nautical miles from Gordon Pass 4/15/2015 26:03.709N   82:03.405W
4/22/2015 26:03.665N   82:03.446W
5/6/2015 26:03.708N   82:03.365W
5/8/2015 26:03.635N   82:03.393W
5/11/2015 26:03.731N   82:03.316W
9/19/2015 26:03.705N   82:03.311W
10/9/2015 26:03.673N  82:03.367W
Marco #1 16 nautical miles from Marco Pass 6/19/2015 25:41.740N    81:46.860W
6/25/2015 25:41.740N    81:46.960W
7/3/2015 25:41.700N   81:46.880W
9/9/2015 25:41.682N   81:46.980W
Rooney Reef 26.6 nautical miles from Marco Pass 5/22/2015 25:54.230N   82:14.460W
5/31/2015 25:54.190N   82:14.450W
6/2/2015 25:54.140N    82:14.407W
6/4/2015 25:54.244N  82:14.258W
6/16/2015 25:54.210N    82:14.255W
9/11/2015 25:54.180N    82:14.245W